Most people don’t fail because they’re lazy. They fail because they picked something too big. Everyone wants to be level 10, so they pick a level 10 goal—a business, a book, a complete identity overhaul. But they’ve never finished anything smaller. So they burn out halfway through… and start over again. Growth isn’t built on ambition alone. It’s built on loops. Want something. Do something. Get a result. That’s how you level up. Start smaller. Build proof. Finish things. Then go bigger. That’s how it works.
Most people don’t realize how regulated therapy is. You can’t just take a test and become a therapist. You have to pay for a degree, follow strict rules, and stick to a narrow, approved approach designed to keep people safe—but not necessarily to help them grow fast. Therapists are trained to return people to baseline. That’s important work. But it’s not transformation. Coaches aren’t bound by those same rules. The best ones can challenge you harder, move faster, and help you break the rules of what you thought was possible. If you’re done with maintenance and ready for momentum, coaching hits different.
If you’re stuck, you might be obsessing over one thing, when in reality, the reason you’re stuck is a combination of many things. It’s not just your habits. It’s not just your mindset. It’s not just your environment, your schedule, or your goals. It’s all of them—interacting. And if you only focus on one, you’ll keep looping. Most smart people try to solve their problems with more intensity. But intensity on the wrong part of the system just makes things worse. The real work is learning to zoom out, see all the variables clearly, and figure out what combination unlocks momentum. That’s what I help people do. Not by giving them a new strategy, but by helping them understand themselves well enough to take the right step—at the right time—with the least wasted effort.